A flower that defies time…

In Corsica, the French "Island of Beauty", grows a plant called immortelle. Its flower never fades, even after it's been picked.

Because it grows in exceptionally sunny conditions, this "Golden Sun" offers the very best from its active ingredients (resistance to time and environmental aggressors). It also contains the highest concentration (in the world!) of neryl acetate – a molecule with anti-inflammatory properties.

For over 15 years, L'OCCITANE has been working on its anti-ageing properties and has already filed six patents in France.

A flower that's grown organically and sustainably

In 2004, L'OCCITANE decided to set up a plantation programme to cultivate this wild species. The Sustainable Ingredients department invited several producers to become involved in the first organic cultivation of this incredible flower.

Cultivation is the only way to ensure a sustainable supply of immortelle essential oil without putting pressure on the natural environment of Helichrysum italicum.

Man's intervention has come at no cost to the environment, and every plot of land is cultivated in the most natural way possible.

Immortelle flower, for younger-looking, radiant skin

In addition to its very fitting name, the immortelle flower has something that others do not: active ingredients giving an exceptional resistance to time and aggressors.

By using new eco-friendly and innovative extraction processes, our team succeeded in fragmenting the cell walls of the flower in order to reach its core. In this way, it was able to capture the very quintessence of immortelle and access precious molecules that cannot be obtained by distillation. Our immortelle essential oil has twice the antioxidant power of Vitamin E.*

*In vitro assay on squalene peroxidation induced by singulet oxygen.

Immortelle Reset: a booster serum!

If the skin is more receptive to creams, serums and oils, their benefits are enhanced. Our new Immortelle Reset is a booster serum that works in harmony with the skin to prepare it for the L'OCCITANE products applied afterwards and optimize their effectiveness.

At the heart of this formula lies a trio of ingredients that work to "reset" the skin:
- Acmella oleracea extract smoothes wrinkles in a way that's similar to Botox, but completely natural.
- Marjoram extract revitalizes the skin while you sleep.
- And our precious immortelle essential oil helps to combat the visible signs of skin ageing.


Ethical Sourcing

Traditionally the Immortelle has been used for its medicinal properties, to cure bruising and inflammation. But L’OCCITANE’s laboratories discovered that the immortelle essential oil produces miraculous molecules that regenerate the imperishable plant. Our natural line of helps fighting the visible signs of aging.